Altough I agree RAR archives would be the best choice, Eagle of Fire is dead on the point - most people are just technically illiterate to the point where they would have trouble with anyhting else then ZIP. Heck, some have trouble even with that...
Some are even unable to think of trying to get a different packer program when their default (usually built-in ZIP interface of Windows XP) fails.
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"God. Can't you people see I'm trying to commit a crime against science and nature here?"
-- Reed Richards
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