This is quite a game and there is more to it than you'd think. In the beginning I was losing about $3000 a day no matter what I tried. Couldn't make a go of it at all. Finally realized that the advertising fee is not a one shot charge but a DAILY fee for seven days Thanks for the "gun running" tip. It helped a lot!
Now I'm having the same problem as Guest_Matt. I'm zipping along serving 420 pizza a day with two chefs, two waiters, good recipes and a 37 percent of the market. Suddenly, no one comes in. Not a single customer. Supplies are fine. Larder is full. The bottom just drops out. Everything else is the same. It's frustrating.
Also, I found a wonderful tip and help site through Googling. Even your furniture choices affect scoring. If I'm permitting to post the URL:
http://www.pizzatycoon.org/index3.html
Kindly delete, Monitors, if this is not permitted.
Much as I love the game, it's getting to me. Iit's not fun to put a lot of work into a shop if, at any minute, everything may haywire. Sure, sure, I'll be right back at it tomorrow. LOL
Enjoying all the posts. Gamers are good people.