The numer of workers will determine how many cars will be produced. More workers - more cars. But if you improve the tech level of the factory the same number of workers will produce more cars.
Be careful however, because some versions of the game have a bug, that will sometimes employ all 255 workers in lines that aren't producing anything. You'll still have to pay them, but they'll just be death weigt. They won't produce anything - and you'll have to fire them or you'll start loosing money fast. This usually happens after a strike. Also make sure you're not paying a lot of money in the advertising in a region you're not selling any cars in. The same bug does that too.
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