For me it's usually Dumbo, but it does occasionally vary. Think about it though, almost everyone who isn't getting their internet access from AOL (*spits into a bucket reserved for this purpose*) uses Google on a near-daily basis without even thinking about it - I know I do it automatically. It's attached to your browser (my search field defaults to google, and I've just noticed it carries dictionary.com too, which is handy...), there are google ads everywhere you look (this site for instance) and they also provide my primary email account. The word google has entered the language as a verb, and very few products ever manage that, particularly not in such a short space of time - hoover is the only one I can think of off the top of my head, and that's less common these days with the rise of Dyson. I'd bet google's consumer recognition levels are getting towards being as high as coke and mcdonalds, and again it's in a very short space of time. books have been written about the phenomenon, and Dave Gorman did a hilarious show (and book) about Googlewhacking - it's all-pervasive, and in fact it's one of few such brands I don't resent (Coke, Mcdonalds et al.)
Edit: I could read Through the Looking-Glass on close to a daily basis no problem, but the Disney film is horrible.
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